Yuval Passov is the regional partner lead, managing Google's relationships with the biggest media agencies across Asia. Prior to his move to Singapore, he was leading the gaming team in Google Israel, working with the leading gaming companies in Europe and the US to develop their marketing strategy, including Playtika, Miniclip, Epic Games, Zynga and many more. He is also the founder of Game On! Asia, the leading podcast in Asia focusing on the mobile gaming ecosystem in Asia. In his free time, he volunteers as a mentor in Google for Startups: Southeast Asia Accelerator