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Unlocking the Power of Testing: How Coaches Can Optimize Their Marketing Funnels for Success with Anthea Dunks and Tracy Hoth

Success Genius:  Where Science Meets Entrepreneurial Success
Success Genius: Where Science Meets Entrepreneurial Success
Episode • May 3, 2023 • 36m

What happens when I get together with two of my favorite coaches? Well, in this episode you’ll find out.

I sat down for a conversation with Anthea Dunks and Tracy Hoth and we recorded it so that you can listen in.

In this episode, we’re talking about testing funnels. We’re sharing our experiences with the 6-figure funnel testing journal (you can get yours here) because we all love it but we all use it a little differently. I want you to see that you can use it in any way that works for you!

Tracy Hoth, the owner of Simply Squared Away, helps coaches work less and scale their businesses by getting organized and systemized on the back end.

Anthea Dunks helps coaches be better coaches. She specializes in helping coaches move from 1:1 to group coaching and she recently launched The Learning Lounge with fellow 10k allum Jen Frey to provide a space for new coaches to practice and get feedback from the community.

Topics covered in this episode include:

  • The purpose of the 6-figure funnel testing journal 
  • Noticing and celebrating your wins in the testing process 
  • How to stay committed to testing

If you feel intimidated by funnel testing, you’re in the right place.


Resources Mentioned:

100k Funnel Course: https://neillwilliams.com/may2023-ws-100kfunnel-course-sales-page

6-Figure Funnel Testing Journal: https://neillwilliams.com/6-figure-funnel-testing-journal

Follow @deepdivecoach_anthea on Instagram: https://www.instagram.com/deepdivecoach_anthea/ 

Get Tracy’s File Naming Formula Cheat Sheet: https://training.simplysquaredaway.com/FNFC-optin

Get The Book:  https://book.neillwilliams.com/book

Learn More About TEAM90:  https://neillwilliams.com/team90

Book A Team Turnaround Call:  https://neillwilliams.com/team-turnaround-call

Contact Us: support@neillwilliams.com


If you’re loving what you’re learning on this podcast every week - the tools, the strategies, and the brain hacks to build a business you love in 10 hours a week - please follow, rate and review by heading to Apple Podcasts or wherever you listen to podcasts.


Full show notes available at www.neillwilliams.com/podcast

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