Dave is joined by Talia Wolf, CEO and Founder of Getuplift. Talia was recently listed as one of the most influential experts in conversion optimization. She’s trained companies all over the world and has taught on stages such as Google, MozCon, CTAconf, Search Love, and many more. 

They discuss things like

• Selling with emotional benefits over feature lists
• How to use the stages of awareness to lead customers through the conversion funnel
• How to do research that informs your conversion strategy
• Using AI to create content that'll resonate with website visitors

Timestamps

• (00:00) - - The Pitfalls of Traditional Agencies
• (07:39) - - Building Successful Careers
• (11:17) - - The Importance of Understanding Emotion in Digital Conversion Optimization
• (15:53) - - The Science Behind Emotions
• (19:59) - - Messaging tips
• (23:14) - - Uncovering Emotions through Customer Interviews and Surveys
• (27:09) - - Research and Specific Questions in Optimization
• (30:43) - - The Importance of User Awareness in Conversion
• (35:35) - - Guiding the Buyer's Journey: Crafting Purposeful Homepages for Multi-Stage Awareness
• (39:34) - - Convincing Customers in 3 Seconds
• (41:21) - - Navigation and Client Segmentation
• (45:55) - - Efficiency and Inspiration with ChatGPT
• (47:14) - - The Core of Conversion Journeys

Send guest pitches and ideas to hi@exitfive.com
Join the Exit Five Newsletter here: https://www.exitfive.com/newsletter
Check out the Exit Five job board: https://jobs.exitfive.com/
Become an Exit Five member: https://community.exitfive.com/checkout/exit-five-membership

***

Today's episode is brought to you by Knak.

Email (in my humble opinion) is the still the greatest marketing channel of all-time.

It’s the only way you can truly “own” your audience.

But when it comes to building the emails - if you’ve ever tried building an email in an enterprise marketing automation platform, you know how painful it can be. Templates are too rigid, editing code can break things and the whole process just takes forever. 

That’s why we love Knak here at Exit Five. Knak a no-code email platform that makes it easy to create on-brand, high-performing emails - without the bottlenecks.

• Frustrated by clunky email builders? You need Knak.
• Tired of ‘hoping’ the email you sent looks good across all devices? Just test in Knak first.
• Big team making it hard to collaborate and get approvals? Definitely Knak.

And the best part? Everything takes a fraction of the time.

See Knak in action at knak.com/exit-five. Or just let them know you heard about Knak on Exit Five.

***

Thanks to my friends at hatch.fm for producing this episode and handling all of the Exit Five podcast production.

• They give you unlimited podcast editing and strategy for your B2B podcast.
• Get unlimited podcast editing and on-demand strategy for one low monthly cost. Just upload your episode, and they take care of the rest.
• Visit hatch.fm to learn more