Tim Cocker is joined by co-owner at Unedited Andrew Spence, who also produced "It Was All A Dream...The Football Academy Journey" for talkSPORT. The programme explored the, often harsh, reality of those who don't make it to the top of the sport. As you'll hear, Tim's discovery of this programme opened up a conversation about how you keep the content you make 'ever-green', finding the audience it deserves, even if it doesn't happen straight away.