In the digital world, consumers have an incredible volume of choice, with great visibility but also subject to near infinite distractions. So as retailers, when we have a moment of a customer's attention, we need to consider how to make the most of it. Todd Unger, the Chief Experience Officer of the American Medical Association and author of The 10-Second Customer Journey joins to explore more and share how commerce companies can drive meaningful transformation. Listen to this episode to hear: How customer perception is rapidly formed. Why there are no excuses not to offer a state-of-the-art customer experience.How to understand the customer journey from your customer's point of view.The show notes are at www.obandco.uk/315.