In this episode of Getting Goosebumps: The Power of Storytelling, I had the chance to chat to Gini Dietrich, the founder of professional development website Spin Sucks Pro and marketing communication firm Arment Dietrich. Gini is also the co-author of Marketing In The Round, and with a wealth of experience in blogging success, there’s no doubt that she knows the ins and outs of storytelling and making sure the audience are getting the content they actually want!