Kaspar Szymanski talks with Jason Barnard about how to grow organic rankings with brand? Kaspar Szymanski is a founding member of Search Brothers and a well-known search expert who specialises in recovering websites from Google penalties and helping websites improve their rankings with SEO Consulting. Prior to founding SearchBrothers.com, Kaspar Szymanski was part of the Google Search Quality team, where he was a driving force behind global initiatives to combat web spam. He is the author of The Ultimate Guide to Google Penalties and part of the Ask the SMXperts series. A well-executed brand optimisation strategy is your best friend when it comes to organic SEO success. By leveraging your brand's unique selling proposition and ensuring user satisfaction, you'll lay the groundwork for better search engine rankings and more visitors to your website. But how exactly do you go about testing this crucial strategy for long-term success? Hmmm… In this episode, Kaspar Szymanski presents actionable steps and best practices that will put your brand on the fast track to organic SEO stardom. He also talks about the huge impact user satisfaction has on website rankings, the challenges of convincing stakeholders to invest in organic rankings and brand building, and increasing click-through rates through branding. As always, the show ends with passing the baton… Kaspar wonderfully passes the virtual baton to next week’s incredible guest, Amir Glatt. What you’ll learn from Kaspar Szymanski 00:00 Kaspar Szymanski and Jason Barnard 01:44 Kaspar Szymanski Brand SERP 02:57 Search Brothers’ Brand SERP 05:40 Brand Recognition and Unique Selling Proposition 07:30 The Reason for Building a Brand 08:07 The Tremendous Impact of User Satisfaction on Website Ranking 10:07 Brand Recognition and Two-Way Communication 13:26 Convincing Stakeholders: Organic Rankings and Brand Building 16:13 Utilising Google Search Console 17:23 Increasing Click-Through Rates Through Branding 20:10 The Complex Relationship Between Brand Uplift and Organic Wins 21:19 Prioritising User Satisfaction for Organic Search Success 23:24 Branded Queries 24:30 Brand in Evolving Search Engine Landscape 27:32 How to Integrate Brand SERP Optimisation into an SEO Strategy 30:20 Passing the Baton: Kaspar Szymanski to Amir Glatt This episode was recorded live on video May 23rd 2023