SportsPro editor at large Eoin Connolly talks to Carsten Thode, founder and chief executive of the radical event startup Aphetor.   They discuss the insights about the traditional sports rights model that inspired this “gonzo journalism version of the X-Games”, how the “innovator’s dilemma” makes it harder for sport to break out of its commercial conventions, the value of building your own audience, the practical lessons of 2020's pilot edition, prospects for scale and plans for new events in different destinations with a whole range of content creators.   Music: Surf Inspector by Kevin MacLeod Link: https://incompetech.filmmusic.io/song/4447-surf-inspector License: http://creativecommons.org/licenses/by/4.0/