This week's interview is with Emma, copywriter, content marketing strategist, and writing coach for women in business who feel overwhelmed by marketing strategy and content creation. Michelle and Emma have talked about the difference between copy and content writing. What types of copywriters are out there, and what kind of possibilities are to work with a copywriter. They've gone through the brand voice and foundational statements that set a business for success from a copywriter standpoint, how you can make sure that you measure up to their expectations of brand voice. Also, topics like the red signs when she knows a person DOES need copywriting help and when and why use contractions. WORK WITH MKW CREATIVE CO. Subscribe to the fun and entertaining monthly newsletter! Connect on social with Michelle at: Kiss My Aesthetic Facebook Group Facebook Page Instagram Tik Tok Pinterest YouTube LinkedIn Do you want to support Michelle and the MKA Podcast? You can do it as simple as inviting her to a coffee through Buy Me a Coffee! For more on Emma, you can find her as @emmagivenswriter on Instagram. And you can check out her services through intrepidemma.com. This episode of the Kiss My Aesthetic Podcast is brought to you by Audible. Get your first month free at www.audible.com/kma