On today’s show Seth talks to Bernt Ullmann of Celebrity Lifestyle Brands about the importance of creating brand equity, and how the principles of brand marketing for celebrities can translate to non-celebrity brands and entrepreneurs. Disclaimer: Please note that the audio quality is not the best, but the content is and it comes across.

Bernt Ullmann is arguably the world’s leading expert in celebrity brand development, brand management, licensing and distribution, and monetization having contributed to the successful launches of brands for clients including Jennifer Lopez, Adam Levine, Nicki Minaj and many others. The brands he has worked with have generated over $6 billion dollars in global sales, which include FUBU International and Phat Fashions. He has negotiated highly lucrative brand deals including the largest celebrity brand deal in history at $3.5 billion.

Often referred to as “The Man Behind the Brands”, Mr. Ullmann has been the trusted business acceleration expert by top fashion moguls and CEOs such as Daymond John, Eddie Lampert, and Tommy Hilfiger.

Mr. Ullmann is the CEO of Celebrity Lifestyle Brands, a brand development company that leverages the social media followings of celebrities and influencers to launch product and apparel brands in the digital marketplace.

For more about Bernt Ullmann, visit https://berntullmann.com/

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