With the team stretched to the limit and no end in sight to current projects, the CMO's phone rings with a new business-critical priority or project that needs to be completed ASAP. That is the reality of today's legal marketing teams and the reason behind this week’s topic on the CMO series - Agile Marketing.



Ed Lovatt is lucky to explore this subject with Lynn Tellefsen-Stehle, Co-Founder and Chief Strategist at Structura Strategy Group and former CMO and Senior Marketing Leader for Wilentz, Goldman & Spitzer, Cahill Gordon & Reindel and Dentons.



Ed and Lynn cover: 

• The context in which agile marketing was born


• The technical definition of agile marketing and how it works 


• How Lynn came to agile marketing and when it became so crucial to her practice 


• What makes agile marketing something CMOs and marketing leaders should care about


• How well understood or leveraged agile marketing is in today's legal marketing functions


• How to go about diagnosing whether agile marketing is the solution to the problems a team is having


• Firms' readiness to adopt agile marketing


• What agile marketing looks like in practice


• The starting point for people interested in agile marketing for their firm