Can we anticipate the next crisis? How using holistic forecasting can help us see what's to come

Holistic forecasting isn't something that a lot of people are familiar with, but it could be extremely helpful in identifying and reacting to big events or disasters like the coronavirus pandemic. Dr. Guntram Werther, Professor of Marketing and Supply Chain Management at Temple University's Fox School of Business joins KYW In Depth to break down what it is, how it's used in real life practical scenarios, and why it's becoming more mainstream.

 

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