In this episode, Nino Tasca, a seasoned product leader and former Director of Product Management at Google, shares his insights on driving data and AI transformations in B2B media companies. Drawing from his experiences at Google and Northstar Travel Group, Nino emphasizes the importance of integrating data and digital solutions to connect buyers and sellers, enhance user experience, and optimize revenue in industries like media and events.

Nino Tasca is an executive advisory board member of Revenue Room™ Connect, H2K Labs' new professional network for CEOs and their revenue-critical C-Suite teams leading multi-sided business models such as media, data/information, and marketplaces. Nino is excited to join H2K Labs at our upcoming event, RevvedUP 2025, on February 25-27, 2025 in Sarasota, FL where we'll delve deeper into enhancing enterprise value through data, digitalization, and AI with C-Suite leaders.

Takeaways:

• Winning with Data: Nino shares that data is the key to connecting buyers and sellers, improving advertising campaigns, and creating better user experiences. His 70-20-10 strategy helps prioritize short-term, long-term, and team development goals effectively.
• AI and Digital Evolution: While AI presents a wealth of new opportunities, it's important to avoid building tech for tech’s sake. Instead, focus on using technology to meet the real needs of users.
• Leadership Insights: For organizations looking to embark on a data transformation journey, Nino stresses the importance of incremental progress and staying focused on business fundamentals while embracing digital change.

About Heather Holst-Knudsen

Heather Holst-Knudsen is the founder and CEO of H2K Labs and Revenue Room™ Connect. She is a seasoned executive with extensive experience in digital transformation, data, and revenue growth. She is a recognized leader and operator in media, marketplaces, events, and adjacent technologies. Heather has a proven track record of leading organizations to achieve customer-centric innovation, revenue growth, and enterprise value creation. As a thought leader, Heather shares her insights on multisided business models under The Revenue Room™. Connect with Heather on LinkedIn.

ABOUT REVENUE ROOM™ CONNECT

Revenue Room™ Connect is a high-trust membership network for growth-minded executives in media, events, data, and B2B platforms. It’s where forward-thinking leaders align around what actually drives revenue—with curated content, peer exchange, and exclusive access to frameworks, events, and executive insights. Join to connect with others solving the same challenges you are. Create your free profile at https://www.revenueroomconnect.com.

ABOUT H2K LABS

H2K Labs is a tech-enabled value creation specialist that helps media, data/information, event, and marketplace businesses accelerate revenue, drive profitability, and fuel enterprise value using data, digi...