Creating a successful and engaging podcastpromo requires careful planning and dedication. Whether you are creating a podcast promo or radio ad, it is important to have a clear understanding of your target audience (hyper clear). By taking into consideration the message you want to convey, the format of your audio advertisement, you can craft an effective promo for your podcast that resonates with listeners. This episode Neil Hedley from Knopp Studios who has such a wide skillset (radio, tv, advertising, copywriting, comedian, and instructor of the copywriting 101 course - use coupon sop50).  Helps me understand there is no "cookie cutter recipe" for making a good podcast promo.  Ready To Start Your Podcast You may think nobody would listen to you, but I'm here to tell you they will. I have proven strategies to help you identify exactly what your audience wants. You will sound professional, and won't have to spend a million dollars to sound great. Learn through our online tutorials, live group coaching and a private Facebook Group filled with brilliant podcasters. Join worry-free with a 30-day money-back guarantee. See schoolofpodcasting.com/listener Creating a Good Podcast Promo In talking with Neil from The Voice In My Head we discover there is no "paint by numbers" path to making a great podcast promo. There are some best practices such as: Niche down until you have a crystal clear picture of your audience.  The message about your show is not a one size fits all situation. If you are advertising on "Joe Rogan Experience" and the "Minister Bob" show,  What is missing in most ads is they are just the facts - they are not entertaining or memorable. The job of the first sentence is to get you to listen to the second sentence. There is a skip ad button on YouTube, but no "play ad again." People don't hate ads, they hate BAD ads.  Connect with Neil Copywriting 101 Course (use coupon sop50) Neil's Book Copywriting 101: What Was That Number Again?: Crimes Against Advertising and How to Prevent Them Neil's Agency KNOPP STUDIOS The Voice in My Hed Show  Because of My Podcast I'm a Pop Up Pastor Because of the Speak Life Church Podcast Kenn was able to fulfill my Call to ministry. The speak life podcast is a church without walls. I am an at-large pop-up pastor to about 300 people nationally.   I have been able to travel to officiate Christian weddings, perform baptisms, and funerals, and answer the call to counsel ten people considering suicide. https://www.blanchardnetwork.com/show/speak-life-church/ speaklifechurch.net  Can you finish the statement "Because of my podcast _______"? Head over to our contact page and share it. QUESTION OF THE MONTH This month the question is the one I do over December. What is your favorite podcast in 2022, and WHY? You can only choose ONE (I know it's hard). If you can get their website URL, that would be VERY helpful. Also, be sure to mention your show, it's the website and a little bit about it. Leave Your Answer at  www.schoolofpodcasting.com/question Deadline is 12/30/22 Where I Will Be? I look forward to seeing you all; please come up and say hi. To see my full itinerary, go to schoolofpodcasting.com/where Mentioned In This Episode Neil's Previous Episode  Tips Podcasters Can Use From Radio with Neil Hedley Seth Godin Books on Amazon (aff) What Was That Like Podcast Dave In Your Pocket - Coaching without Calendars Follow the Show and Never Miss an Episode on: Apple - Google - Spotify - Amazon Check out New Podcast Apps for apps to stream bitcoin to podcasters. Did You Get Value From This Episode? Enjoy the Show? Buy Dave a Coffee and give some of that value back.  Become a School of Podcasting Affiliate Go to schoolofpodcasting.com/affiliates and sign up. When someone signs up using your link, you earn a commission. That commission is paid every month they stay subscribed. Start Earning Today