Hey everybody and welcome to episode 234 of How I Built It, the podcast that offers actionable tech tips for small business owners. Today's sponsors are TextExpander, and Nexcess. Jason How knows a thing or two about ads, start with this: don't start with Ads. Jason gives us a couple of important aspects of running ads you think to think about before actually running the ads - like how to get your offer to a place that will compel people to actually click on ads.

Top Takeaways

• BEFORE you run any ads, you need to get your offer right. Figure our whom you serve and do the research to make sure your offer is a good one. 
• The messaging will be completely based on the offer. 
• Get people into your funnel with a clear CTA, and have a good confirmation page.

Show Notes:

• Jason How
• Jason on Linkedin
• Jason on Facebook
• Jason on Twitter
• Agency J on Linkedin
• ZipMessage
• S.I.N. Offer by Todd Brown
• Hyros
• Creator Crew

Sponsored by: Nexcess | TextExpander