The New Recurring Revenue Model...and how we have less than 1% churn... 🥩 | Ep 77

Episode • Sep 7, 2018 • 19m

"Ask them what is the thing that you are struggling the most with?" Today, Alex (@AlexHormozi) shares the secret to achieving less than a 1% churn rate in a recurring revenue model. Businesses can retain customers and increase revenue by treating the model like a launch model and continuously creating new solutions for customers' problems.

Welcome to The Game w/Alex Hormozi, hosted by entrepreneur, founder, investor, author, public speaker, and content creator Alex Hormozi. On this podcast you’ll hear how to get more customers, make more profit per customer, how to keep them longer, and the many failures and lessons Alex has learned on his path from $100M to $1B in net worth.

Timestamps:

(0:55) - Revolving door churn: most businesses fail.

(2:42) - Create new content regularly for recurring customers.

(6:24) - Regular communication builds affinity and trust.

(11:05) - Ask customers about obstacles, provide solutions.

(14:11) - Don't pitch; focus on serving and retaining.

(17:07) - Delegate to passionate individuals to save time, maximize impact.

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