In this episode, we’re joined by Samantha Freres and Sarah Pellicci Salveson, the best-friend founders of Wishing Well — a non-toxic, ultra-effective laundry detergent brand that’s reimagining the laundry routine as an act of self-care. Wishing Well is reimaging the laundry experience with products that are gentle on skin and the planet, yet powerful in performance

Sarah and Samantha chat about what it’s like to build a business with your best friend and how they’ve navigated both friendship and founderhood with clarity and intention. You’ll also hear:

1. How they used TikTok to “build in public” and the unexpected lessons they learned along the way
2. Their journey from investment banking to founders
3. What marketing strategies are working best for their product-based brand right now
4. What’s coming next for Wishing Well

Tune in to hear part two of our three-part BFF Founder series, and come back next week for the final part.

Connect with Wishing Well

Shop Online, use code code HASHTAG15 for 15% off: https://wishingwellwashing.com/collections/all

Follow Wishing Well on TikTok: https://www.tiktok.com/@wishingwellwashing

Follow Wishing Well on Instagram: https://www.instagram.com/wishingwellwashing/

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