How to advocate for your brand, the importance of content, and growing an Instagram following to 1.7 million with Tieghan Gerard.

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Welcome to episode 263 of The Food Blogger Pro Podcast! This week on the podcast, Bjork interviews Tieghan Gerard about running her brand, growing her blog, and working with her family.

Creating with Confidence 

Today we’re welcoming Tieghan Gerard back to the podcast after four whole years!

Tieghan has been pretty busy these past few years; she learned how to delegate work to her team, grow her personal brand, and set boundaries when they’re needed. She also realized that awesome, high-quality content needs to be at the core of everything she does because it helps her build a following and branch out to do other exciting projects that helps her grow her business.

We loved catching up with Tieghan in this episode, and we know you’ll love getting a peek behind-the-scenes of how she runs Half Baked Harvest!

In this episode, you’ll learn:

• How she manages work and projects as a business owner and blogger
• How she started delegating her work
• How she started working with an influencer management company
• How to effectively communicate and advocate for your brand
• Why her blog acts as her brand’s hub
• How she grew her Instagram following to 1.7 million
• How to deal with negative comments
• Why it’s important for Tieghan to keep her head down and focus on her own work
• Why it’s important to set boundaries on social media
• How she monetizes Half Baked Harvest
• Her predictions for the future of Half Baked Harvest

Resources:

• Half Baked Harvest
• 043: How Tieghan Gerard used Photography, Recipe Development, and Hustle to Build Half Baked Harvest
• Digital Brand Architects
• Notion
• Half Baked Harvest Cookbook
• Half Baked Harvest Super Simple
• Tieghan’s South Korean Olympics posts - Part 1 and Part 2
• Follow Half Baked Harvest on Instagram and Pinterest and connect with Tieghan via her blog

If you have any comments, questions, or suggestions for interviews, be sure to email them to podcast@foodbloggerpro.com.