Working Through my Product Ladder
Do you have offerings for people at any level of their journey? That’s the importance of having a well-defined product ladder. A product ladder provides multiple offerings at different price points and levels of engagement to meet potential customers where they are at.
Today I’ll talk about how I have struggled with this in my own business, with offerings that didn’t clearly communicate how I help my specific target audience of busy solopreneurs with podcasts.
Then, I give you a walk through (walk-up?) of my Product Ladder!
Want to hear my poke holes in my product ladder and give a general update on Podcast Navigator and my business? You can become a member over at https://streamlined.fm/join
Top Takeaways
- As a solopreneur, it's important to have multiple offerings at different price points to avoid putting all your eggs in one basket. Some offerings should be scalable and not require a lot of your time.
- Your product ladder should clearly communicate how you help your specific target audience and micro-segments achieve their goals. Be focused rather than trying to be everything to everyone.
- Map out your product ladder from low-priced "assistance" offerings like courses, to mid-priced "accountability" offerings like group coaching, to high-priced "acceleration" offerings like done-for-you services. Have something for customers at every stage.
- Your core offering that you want to sell the most should be in the middle of your product ladder. For me, that's my Podcast Navigator tool.
- Constantly evaluate and refine your product ladder based on customer feedback and your business goals as a solopreneur. Don't be afraid to make adjustments as you gain more clarity.
Show Notes
- Talkroute: Visit streamlined.fm/talkroute for 20% off your first year
- Get started with Clariti for just $1 your first month with code SOLO2024
- Ready to get Unstuck? Visit https://streamlined.fm/unstuck for 33% off.
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