Johanna White talks with Jason Barnard about leveraging your brand to magnetize your dream clients. Johanna White is an award-winning graphic designer and visual branding strategist who designs premium brand identities that create impactful first impressions. She is the founder of Design By Jo Studio and believes that if someone is the best at what they do, they deserve to look like it! Johanna knows that there are no limits to success. She proved this a few years ago when she took life by the horns and founded three companies within a year while battling a brain tumor. At a time when everyone else in her life was suggesting she quit her job and live on benefits to pay the medical bills, she chose to do the opposite and defied the odds. The result is that Johanna is now a “Branding Magician and Dreamer Extraordinaire” for top performers, elite experts and companies looking to maximize their impact. The concept of personal branding has taken center stage as an incredibly crucial element for both individuals and companies. A well-crafted personal brand not only reflects the collective personality of the company, but also serves as a beacon to attract dream clients and retain top talent. In this wonderful episode, Johanna White shares her three-step branding process to ensure your brand message and narrative accurately reflects your personality: Know Your Value, Show Your Value and Live Your Value. Johanna explains the huge importance of understanding and embracing what sets you or your company apart from the larger competition and focusing on effectively communicating that unique and groovy value through your messaging and visuals. She emphasizes the significance of consistently embodying the qualities of your brand in every action and interaction in order to build trust and a strong reputation. As always, the show ends with passing the baton… Johanna passes the virtual baton to next week’s super insightful guest, Letitia Boardman. What you’ll learn from Johanna White 00:00 Johanna White and Jason Barnard 01:17 What Inspired Johanna White to Shift the Focus from Technical Strategies to the “Magic of Who You Are” in Business? 02:48 Johanna White’s Brand SERP 03:03 Kalicube Support Group 03:24 Johanna White’s Knowledge Panel 05:00 The Three-Step Branding Process  05:01 Step 1: Know Your Value 05:44 How Does Understanding Your Ideal Client Influence Your Brand’s Message and Visual Identity? 05:51 How Can a Brand Evoke Emotion and Desire Effectively? 06:01 Why is it important to find out the unique aspect of your brand that attracts clients? 06:47 What is Content Mining? 07:26 How to Find Balance Between Authenticity and Resonating with Audience When Building a Brand 07:54 What Role Does Duality Play in Crafting an Engaging Personal Brand? 08:31 Why is Personal Branding Becoming Increasingly Important in Today’s Market? 08:53 How Has Changing Consumer Behavior Affected Company Brands? 09:23 How Can a Strong Personal Brand Influence Customer Loyalty and Purchasing Decisions? 11:04 What are the Most Important Considerations When Planning a Rebrand? 11:18 How Can Brands Prepare for Future Rebranding? 12:52 What Common Mistakes Do Companies Make When They Do Not Plan Their Rebranding Strategy? 14:14 How Does Personal Branding Help in Magnetizing People and Companies? 14:20 What is the Personal Brand Pyramid? 15:41 What Impact can a Strong Personal Brand have on Attracting Dream Clients? 16:18 How is the Economy Changing in Terms of Branding for Employees and Teams? 17:40 How Can the Collective Personality of the Team Shape a Company’s Identity? 18:20 Step 2: Show Your Value 19:33 Why is it Essential for Messaging to Resonate with the Ideal Client’s Underlying Problems? 20:23 How Important is it to Align the Visuals with Messaging in Branding Efforts? 22:01 What Defines a High-Impact Brand that is Truly Memorable? 22:12 How Do Consistency and Intentionality Contribute to High-Impact Branding? 23:45 How Can Visuals Evoke the Desired Feeling in a Brand’s Target Audience? 26:17 Step 3: Live Your Value 29:19 How Does Brand Identity Relate to Brand SERPs? 31:35 Passing the Baton: Johanna White to Letitia Boardman This episode was recorded live on video December 12th 2023