Are you a real estate agent or builder struggling to market real estate properties after the virus outbreak? Looking for some creative marketing solutions to rejuvenate your business activity? Connect with Founders Club Host Oliver Graf on Instagram: @OliverGraf360 Our guest for today, Travis Thom, Elevated Marketing REM is a Facebook expert who specializes in real estate. In this episode, Travis joins Oliver to reveal how you can set up and promote a virtual open house using Facebook ads. You will learn how to build audiences, garner engagement, leverage Facebook Lives, and then retarget your warm audiences. This show is full of actionable tips guaranteed to help you stand out in a tough market. We hope you enjoy this show!   Key Takeaways: 01:28 – What exactly is a virtual open house? 01:38 – Plummeting Facebook ad costs due to the virus outbreak 02:30 – Step-by-step workflow for setting up and promoting a virtual open house 05:15 – Retargeting strategies for reaching out to your warm audience 06:57 – Using Facebook Live to generate leads 09:54 – Travis shares how he first started using this strategy a year-and-a half back 10:50 – Validation – how Travis used this strategy to sell $600K houses in a single week 12:34 – How to use Facebook ads to promote an open house 16:18 – Leveraging Facebook Lives 16:18 – How to brand your Facebook Lives 18:14 – Converting your Lives to video view ads  22:33 – How to accurately gauge the lead’s intent 25:08 – Tools required to shoot an open house 28:00 – How to pull in organic AND paid traffic for your virtual open house 31:37 – Best practices for shooting an engaging Facebook Live 38:15 – How to send out a Facebook Live to your mailing list  39:49 – Recommended tools for creating Facebook creatives 42:05 – Using Facebook images that maximize engagement 44:44 – Why creating an engagement ad is way better than boosting your post 46:56 – What is the ideal daily ad-spend and audience size? 47:50 – Will your quality of leads deteriorate if your audience size is too big? 49:40 – Will your ad costs go up if your audience is niche and really small? 53:55 – Typically, for how long do you need to run your Facebook ads for an event like a virtual open house? 55:20 – How many people can you expect to attend your open house after running a digital marketing campaign? 59:28 - Retargeting strategies for reaching out to your warm audience 01:04:35 – Can you target a wide audience using zero targeting on Facebook? 01:05:21 – Is Facebook’s AI powerful enough to read images? 01:08:22 – Is Facebook really spying on us?  01:12:45 – How to repurpose your content to generate multiple touch poi