E21 - Stop focusing on just ONE PLAYER when promoting your podcast
EPISODE 21 - Stop focusing on just ONE PLAYER when promoting your podcast - Expand your podcast reach beyond Apple. Don't ignore potential new listeners that do not have access to our use Apple Products! Be Everywhere! A challenge for all podcast hosts... please stop sending your listeners to player apps that they do not use. Don't neglect your other listeners! According to Google, our European listeners are not primarily Apple/iOS users - therefore, if we only shout out Apple at the end of each of our episodes we are only speaking to 32% of listeners in Europe - 67% will check out and feel as if they are not apart of the group and that you are not speaking to them! Embrace your entire audience and don't make anyone feel as if they are not part of your community by asking them to go and do something they can't or don't want to do! Mobile Operating System Market Share in Europe - July 2022 Android 67.09% iOS 32.02% Samsung 0.81% Instead of sending them to 1 single platform, try instead to send them to your own page. Your own website is best - if you are looking for a hands free option, try Podpage! Try Podpage! We have all of our podcasts hosted there. With your RSS Feed address, Podpage will create a beautiful site for your listeners - send your community to your Podpage instead.
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