Company Culture: Inside Breeze Airways' People Strategy with Jeff Weber
What happens when you combine cutting-edge technology with a more human approach to airline service? Jeff Weber, Chief People Officer at Breeze Airways, reveals the fascinating intersection of high-tech innovation and high-touch customer experience in this engaging conversation about the future of work in the aviation industry.
Jeff, who joined Breeze after successful HR leadership roles at forward-thinking organizations like Ancestry.com, explains why CEO David Neeleman specifically sought someone outside the airline industry to build Breeze's unique culture. "He said 'I don't really want someone who has been in the airline industry before. I want someone that's going to bring a culture like you had at the software companies you built,'" Weber shares, highlighting Breeze's distinctive positioning as a "tech company that flies."
Rather than replacing human workers with technology, says Jeff, Breeze focuses on augmentation – using AI-enabled tools like "Harper," their virtual HR generalist, to provide immediate support for team members on the go while maintaining the irreplaceable human element of their service. "We're not seeing roles getting replaced," Weber emphasizes. "We're seeing more of being augmented by technology. Pilots and flight attendants will be needed in the future, but how do we make their job easier?"
Perhaps most impressively, Jeff spent his first month at Breeze working frontline positions – cleaning planes, packing bags, assisting ground crew – to truly understand operational challenges. This hands-on approach exemplifies his leadership philosophy of aligning talent strategy with business objectives through three key pillars: acquisition, engagement, and development.
For HR professionals looking to future-proof their careers, Jeff offers clear guidance: "We should no longer be the police or compliance department. We should be the 'how do we help you deliver on your business plan' department." By staying current with emerging technologies while maintaining a focus on human connection, HR leaders can position themselves as essential strategic partners in any organization's success.
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