If you've ever followed a Marketing expert for the Architecture Industry, you may hear some jargon and be thinking what on earth do some of these words and abbreviations mean... 

A few serial offenders that should be thrown into the jargon jail that come to mind are CTA, KPI, PPC, ROI, SEO and BD. 

Surely some of these must be useful and important if everyones' saying them right? So what is "BD" or "Business Development" and why is it essential to practising Architecture and building a business or your online profile? 

Luckily I am joined by Tyler Suomala who trained as an Architect and is a Business Development Specialist at Monograph who is going to help give us a few pointers in the right direction.

📐 The Architecture Social is an online platform packed with content to help you find new jobs, stand out from the crowd and take your career in Architecture to the next level

💻 Find out more at https://www.architecturesocial.com