Navigating Podcasting in 2025: Is Video Worth It?
Video podcasting offers unique advantages and challenges, making it essential for creators to weigh the pros and cons before diving in. While video can enhance engagement through visual cues and body language, audio podcasts provide greater portability and simplicity in production. Dave Jackson explores the contrasting benefits of both formats, highlighting that audio often leads to better memory recall and a more personal connection with listeners. As the landscape of podcasting evolves, particularly with platforms like Spotify and YouTube gaining traction, understanding the implications of these choices is crucial. By the end of this discussion, you'll be equipped with insights to decide whether to integrate video into your podcasting strategy.
Takeaways:
- Video podcasts can enhance audience engagement through visual cues and body language, creating a more relatable experience.
- Audio podcasts offer greater portability for multitasking, making them ideal for commuting or exercising.
- The production of audio podcasts is simpler, requiring less equipment and allowing more casual guest appearances.
- Completion rates for audio podcasts tend to be higher than those for video podcasts, indicating better listener retention.
- YouTube and Spotify compete for podcasting dominance, but each has different monetization challenges.
- While video can expand audience reach, it also incurs additional production costs and time commitments.
Links referenced in this episode:
- schoolofpodcasting.com
- askthepodcastcoach.com
- Podnews Weekly Review
- Podcast Index
- Media Round Table
- Sound Off Podcast
- mixlr.com
- Sweetwater (aff)
- Sounds Profitable
Gear Mentioned
Viltrox 2 pack LCD with remote
Rode Wireless Mico lavalier Microphone
Mentioned in this episode:
Question of the Month August 2025
Mark form Podcastbranding.co wants to know if you've ever hired someone to help you with your podcast? If so, for what purpose and were you satisfied with the outcome? Go to www.schoolofpodcasting.com and answer the question by August 22nd 2025. When you answer the question, tell us a little bit about your show (elevator pitch) and where we can find it (your website so I can link to it)
Podcasting In Six Weeks - Register Today!
Ever wanted to start your own podcast but didn't know where to begin? Imagine creating and launching your podcast in just six weeks! Join our exclusive online class 'Podcasting in Six Weeks' starting August 7th. With only six spots available, this is your chance for personalized, live group coaching at a discounted rate. Prepare to go back to school and turn your podcasting dreams into reality. Sign up today and make your voice heard! Visit podcastinginsixweeks.com
Check Out Dave's Newsletter With Behind the Scenes Content
In each issue of Podcasting Observations, I share my thoughts on what is happening in the podcasting space, my latest content, and things that have caught my eye. I also may ask for your opinion. Join the free community
Live Appearances - I'd Love To Meet You!
AUGUST 18-21, 2025 Podcast Movement, Dallas TX. (So Many Ways To Monetize Which One is Best For You? Talk). August 24-26, 2025 CEX, Cleveland, Oh. The Event for Content Entrepreneurs September 26-28 2005 Empowered Podcasting Conference, Uptown Charlotte, NC