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Daily Content Ratings - The what, the how and the market implications

The IAB Australia Podcast
The IAB Australia Podcast
Episode • Jul 16, 2017 • 21m
Daily Content Ratings is about to launch in Australia, with data on more than 1,000 sites, apps and streaming players, giving unduplicated daily audience data across  digital devices. IAB Director of Research Gai Le Roy Talks to Monique Perry and Alex Smith from Nielsen about what it is, how it works and the implications for the Market.

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