The data economy in Canada is worth more than $200 billion. Over the past two years, more data has been created than ever before. And, while Canadian companies invest $40 billion a year in data, many believe that Canada is falling behind its peers when it comes to collecting and leveraging data. So what’s holding us back?

On RBC Disruptors, meet former Google exec Sam Sebastian, CEO of Pelmorex, the Canadian data giant behind The Weather Network that connects with 60M users globally each month. Sebastian and John Stackhouse discuss:
- How Pelmorex is using AI and machine learning along with location, weather and behavior data to create bespoke insights for their clients
- The tension between protecting user privacy and new product innovation
- How companies can successfully collect and use data without eroding public trust

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