Chris “Mercer” Mercer, co-founder of Measurement Marketing.io, is a sought after measurement marketing expert. For the past 5 years, Mercer (as he’s known) and his team have been helping marketers, marketing teams, and agencies know, trust, and grow their numbers.

First by planning out what’s important to measure in their marketing, then how to actually measure it by using tools like Google Tag Manager and Google Analytics, pulling actionable insights from what’s being measured, and finally predicting future results.

Mercer spends countless hours reading, practicing, adjusting and innovating to improve his skill set. He has a knack for teaching, and is known for his ability to simplify even the most complex ideas for his audience.

On today’s episode, Chris will give us information on Google Analytics: how to track where your sales are coming from, where is your traffic coming from, which traffic is converting into sales.