#94: How To Get Your DREAM Clients To Line Up To Buy… Instead Of Needing To Be Sold w/ Pia Silva
A few months ago, I was deep in an internet wormhole when I stumbled upon someone named Pia Silva.
The elegance, simplicity, and… for lack of a better term… balls of her business model blew me away.
Pia owns a branding agency. Here’s her model:
1. Clients start with a “Brandshrink”. It’s $10K. Includes the interview and a written brief that identifies your “badass business and brand opportunities” and a plan to move forward.
2. Clients can get it done with a “Brandup”. It’s $35K - $60K. They execute your entire brand, from developing the strategy & message through designing and building the website and gets you out there selling immediately… in ~2 days.
That’s it.
They are booked solid.
Just Pia + her husband. No employees.
No ongoing client contracts. They take the last week of the month off.
Pia built a business around the lifestyle she wanted, and I have mad respect for that.
So of course, I reached out to her to find out how she did it for you ;)
The elegance, simplicity, and… for lack of a better term… balls of her business model blew me away.
Pia owns a branding agency. Here’s her model:
1. Clients start with a “Brandshrink”. It’s $10K. Includes the interview and a written brief that identifies your “badass business and brand opportunities” and a plan to move forward.
2. Clients can get it done with a “Brandup”. It’s $35K - $60K. They execute your entire brand, from developing the strategy & message through designing and building the website and gets you out there selling immediately… in ~2 days.
That’s it.
They are booked solid.
Just Pia + her husband. No employees.
No ongoing client contracts. They take the last week of the month off.
Pia built a business around the lifestyle she wanted, and I have mad respect for that.
So of course, I reached out to her to find out how she did it for you ;)
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