Microsoft sales wizard, Carson Heady, joins us for this weeks episode on Conquer Local. Carson started his career in a call center and now is a top performing sales leader at Microsoft. He has been through it all from dial-up internet, DSL, cellular, to when high-speed internet took off. He gives us his insight on how you can understand and work with the territorial sales person who doesn't want to give up control over their client. Carson explains the path that Microsoft transitioned to the new market while expanding to nearly 50 technology centers worldwide. He tells us how they switched gears to have sales specialists dedicated to accounts and work in tandem with their partners. Carson is also the author of the ‘Birth of a Salesman’ series, which details the art of sales - from interviewing through preparation, pitching, closing and advancing your career in sales. Listen now and subscribe to the podcast on iTunes goo.gl/8vPm1B and Google Play goo.gl/uyDsij