109: Don’t Let Your Download Numbers Hold You Back
“I wish my download numbers were higher.” It’s a sentiment we keep hearing over and over from clients at Wild Home Podcasting. And honestly, who doesn’t? But download numbers don’t tell the whole story about whether or not your podcast is successful, and the energy we spend focusing on that one single metric is often better spent elsewhere.
In today’s episode, I’m laying out why download numbers are a little bit of a vanity metric especially for small and online business podcasters, why focusing on downloads can distract you from the important work you should do to make your podcast more impactful for your business, and how to maximize the return you get from the downloads you have currently.
What’s in this episode:
[02:24] Why podcasters get so hung up on download numbers… and why that might be distracting you from more important questions around your podcast
[04:02] Why the podcast landscape is different than it used to be, and so is the way we look at and interpret download numbers
[05:47] Why the “if you build it, they will come” mentality doesn’t work anymore
[09:19] How we should be spending more time working on the parts of podcasting we can control first–and worrying about download numbers second
[12:24] Two things I want you to think about when you look at your download numbers
For full show notes and a transcript of today’s episode, head to wildhomepodcasting.com/podcast/109
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