Today, you're going to learn the key to sales success in this current hectic sales climate from a unicorn wrangler. How to create sales success has changed since 2020. Scott Leese has been a part of 12 unicorns, so he knows a thing or three about growing sales rapidly. We touch on: The importance of being creative and trying new approaches in sales. The need for an omnichannel approach in prospecting. The role of fear and resistance to change in sales leaders. The value of building a digital network for sales success People are often resistant to trying new sales techniques because they fear failure. The devil we know is often more comfortable than trying something new. Many sales professionals are willing to make cold calls repeatedly, even though they often result in rejection, but they are quick to give up on new techniques after just one attempt. Startups and sales leaders often fail because they are unwilling to move away from what is familiar, even if it is not yielding the desired results. Scott Leese emphasizes the importance of taking risks and not being afraid of failure. "The way to stand out in the AI world is to be as human as freaking possible." "Encourage creativity and coach it out of people." 00:00 Surfing and Sales 02:07 Unicorns and Exits 09:29 Creativity in Sales 14:13 Sales Leadership Challenges 21:12 Resistance to Trying New Sales Techniques 23:05 The Comfort of the Familiar 25:01 The Persistence of Cold Calling 27:55 The Fear of Moving Away from the Familiar 30:31 Surf and Sales: Combining Learning with a Vacation 37:12 Taking Risks and Embracing Failure Market like you mean it. Now go sell something. Get the show notes: https://blog.wesschaeffer.com/blog/scott-leese Grow your sales: https://info.wesschaeffer.com/inner-circle-silver