Getting YSE: Molly Sims’ Journey to Effortless, Efficacious Skincare
YSE Beauty, pronounced "wise," is Molly Sims’ answer to years of searching for skincare that truly delivers. After testing thousands of products throughout her career as a model, actress, and beauty authority, she decided to create her own—skincare that’s as effective as it is luxurious. YSE is rooted in real-life experience, blending clinically proven ingredients with a straightforward, no-fuss philosophy. It’s all about helping women feel confident in their skin, without the overwhelm. The brand reflects Molly’s signature balance of aspirational and relatable—elevated, but never out of reach. With YSE, she’s bottling up the wisdom she’s gained and sharing it in a way that actually works.
In this episode, Molly also discusses:
- Nailing her holy grail skincare routine for true bare-faced beauty
- Creating customer profiles and determining whose buying and why
- Exfoliating for glow, not pain
- Fostering a community that values transparency and shared beauty experiences
- Launching in Sephora and the importance of the partnership
- Their new lip tints that sold out in 2 days (don’t worry they are back in stock)
We hope you enjoy this episode and gain valuable insights into Molly’s journey and the growth of www.ysebeauty.com. Don't forget to subscribe to the Glam & Grow podcast for more in-depth conversations with the most incredible brands, founders, and more.
Be sure to check out YSE Beauty at
and on Instagram at
Rated #1 Best Beauty Business Podcast on FeedPost
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