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How John Wanamaker Succeeded

Audio Mises Daily
Audio Mises Daily
Episode • Aug 18, 2014

John Wanamaker was the Gilded Age genius who pioneered the department store, the posted single price for goods, the money-back guarantee, and the practice of giving away free products as a way to promote a business. He believed that commerce would save the world, writes Orison Swett Marden.

This audio Mises Daily is narrated by Keith Hocker.

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