Chris Walker joined John James on the Champagne Strategy podcast last week to talk about a wide range of topics across marketing, sales, and entrepreneurship. They covered:

Why organizations invest heavily in sales headcount as a replacement for lack of demand, and what happens as a result thereof;

What Chris's entrepreneurial background taught him about how people make purchasing decisions;

How to spend your marketing budget like it's your own money; and

The difference between high performing teams and high potential teams.

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