Today, we’re sitting down with Amy Liu, CEO and Founder at Tower 28 Beauty.

Listen in as Amy gives a behind the scenes look into how she used her career in marketing and personal experience to start her own beauty brand. In today’s episode, Amy shares:

• How her professional experience helped her to raise starter funds and more specifically how she did it
• How she uses her own experience with sensitive skin to ensure Tower 28 Beauty products are designed for sensitive skin and made for all
• Insight into growing Tower 28 Beauty from solely DTC to launching in retailers such as Sephora and Credo
• The unique strategy used to pitch Sephora based on the idea of concentric circles of influence

You’ll also learn about Tower 28 Beauty’s marketing initiatives and their future goals.

This episode is sponsored by Attentive

Attentive is a personalized text message marketing platform that lets you communicate with your customers in real-time, engage them with timely campaigns, and help your business drive revenue. Thousands of brands like CB2, Pura Vida, and Coach have created magical customer experiences and driven over 20% of their online revenue using Attentive-powered personalized text messages.

And you, too, can turn SMS into one of your top-three revenue channels in just a few months. Visit attentivemobile.com/wavebreak to learn how you can try it for free.

This episode is also brought to you by Wavebreak

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