Show Notes:

TikTok is adding new ways to fine-tune your For You Page algorithm (The Verge)

Snap, Show Up, and Set Your Own Sound: New Features to Express Yourself (Snapchat)

Instagram testing portrait and landscape letterboxing in Carousels (Instagram)

Cyndi Zaweski is an award-winning journalist and content strategist here to help you tell better stories. Her StoryCraft marketing framework gives founders a cohesive strategy to share their passions and expertise, using their story as the throughline between what they love and who they serve. She writes about the intersection of business growth and personal growth to inspire storytelling ideas in her community of more than 80,000 people online.

In this episode, Cyndi Zaweski, owner of StoryCraft with Cyndi, dives deep into the art of storytelling for solopreneurs and brands. Cyndi discusses the importance of storytelling beyond just answering why a business was started. She explains how a brand’s story is its personality and can be used to connect with the audience, make content engaging, and drive home a brand's mission.

Cyndi shares practical tips on finding and crafting your own story by looking at your life experiences and the common struggles you’ve faced. She emphasizes that every story needs tension or conflict to be compelling, using examples like her journey from being an uncomfortable news anchor to becoming confident on camera through consistent practice on Instagram Stories.

The episode also explores how individuals can position themselves as authorities without traditional credentials, by associating with experts and packaging valuable information effectively. Cyndi’s approach provides hope for aspiring content creators and entrepreneurs, showing that expertise is not just about having a degree but about experience and adding value.

Listeners will walk away with actionable insights on how to reframe their personal struggles into inspirational stories, and how to use these stories to build a strong, relatable brand presence. The conversation highlights the significance of consistency, vulnerability, and the willingness to learn and evolve in the process of storytelling.

Find Cyndi online at:

Website: ⁠www.cyndizaweski.com⁠

Newsletter: ⁠www.cyndizaweski.com/newsletter⁠

Short-Form Storytelling Course Waitlist:

⁠www.cyndizaweski.com/storytelling-course⁠

Instagram: ⁠https://www.instagram.com/cyndizaweski/