Robert and I have been working together awhile now, but I remember back when we first met and he was an eager new writer looking for an opportunity. By the time I saw his work, he was already pretty damn good… and in this episode he shares his journey to becoming one of my go-to writers. This one’s for every creative person out there wondering if they’re good enough (spoiler alert: I already know you are).
Can’t-Miss Moments From This Episode:
- What now? The unconventional personal project Robert took on to get good fast (and connect him with industry leaders)
- The power of putting yourself out there: how cranking up the volume on his writing production got him called out (in the best possible way) by someone who’d ultimately end up hiring him
- The fine line between constructive and soul-crushing criticism, and how to tell the difference between feedback you can ignore and feedback that helps you get better
- What to do when the ideas just ain’t comin’ (or how I sit my ass in a chair to create, even when I don’t feel like it… plus my “rest day” strategy that helps jumpstart the creativity)
- Naked babies, Mardi Gras beads, and polishing off an entire cake… a protracted rant with tips on finding your muse when she’s flown out the window
If you’ve ever been in a creative rut, or if you’re wondering if your work is any good, you’re gonna want to listen to this one ASAP.
Robert’s Bio:
Robert Lucas is a copywriter who helps businesses earn more money from their email lists. He once wrote 29 sales pages in 29 days. And if you're looking for a fun fact, here it is:
He was once hit by a cop car while riding a bicycle... and then sent a $791.08 bill for the damages that he had done to the car when it hit him. (In fairness, he WAS running a red light. And he DID admit that while bleeding on the asphalt. But it still seems a little unfair, right? RIGHT?)
Resources and links mentioned:
- Robert’s website
- Justin Blackman’s 100 headlines in 100 days project
- Chris Orzechowski’s website
- Mrs. Colorberry (the geode artist)
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