317: You Don't Have a Sales Problem, You Have a Demand Creation Problem | Sales Leadership Podcast
Chris joined the Sales Leadership Podcast this past week to talk through how organizations can drive revenue in a more predictable way. He covered:
- What the true definition of demand is,
- Removing friction in the buying process, making sales easier,
- Aligning sales and marketing by measuring HIRO pipeline,
- Nuances between capturing demand and creating demand,
- How the buyer journey has evolved and what that means for the sales org, and
- The buyer experience
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