Episode 464 - An Audio First Podcast Approach to Video Podcasting - 3 Things Every Podcaster Should Consider

Show Notes: Episode – Video Strategy Update for Podcasting

This episode explores the ever-evolving conversation around video in podcasting—answering questions, challenging "gurus," and sharing a practical, creator-focused approach that values community and diversity in podcasting styles.

• Explores traditional vs. evolving definitions of a podcast, emphasizing that a true podcast is audio-first and distributed via an RSS feed.
• Challenges conventions and debates about whether video formats on platforms like YouTube count as podcasts.
• Highlights the importance of accessibility: audio podcasts can be enjoyed anywhere, without needing a screen.

“Podcasting was designed to be a non-gate capped approach to sharing your message with the world.”

• Discusses the current "camps" in the podcasting world: pro-video, anti-video, pro-audio only, etc.
• Recommends thoughtful consideration instead of following divisive trends:
  • Video is a great tool for some, but not all shows or guests.
  • Audio-only podcasts remain powerful, especially for audiences like children, or guests who prefer anonymity.
• Encourages listener-focused decisions: Choose format based on what fits your podcast’s message, audience, and guest needs—not on external pressure or strict “rules.”

• Shares insights from hosting nine different podcasts, each with unique needs:
  • Example: The Daily Santa Podcast — intentionally audio-only to create a screen-free experience for children.
  • Living The Next Chapter (author interviews) — adapts to guest security concerns by sometimes skipping video to preserve anonymity.
• Highlights technical choices:
  • Uses tools like Canva and Zoom for video production.
  • Video editing is light and efficient; the majority of time is spent on audio quality.
  • Leverages platforms like Spotify for Podcasters, Buzzsprout, and Captivate for RSS syndication.

• Suggests a “three-legged stool” approach for creators:
  1. Audio: Core content distributed widely.
  2. Video: Supplemental, short-form, or full interviews—used as appropriate.
  3. Written: Show notes, blogs, newsletters, or community platforms like Substack—extending the episode’s reach and adding context.
• Emphasizes podcasting as a personal journey:
  • Don’t let others dictate your format—adapt to your skills, time, guest comfort, and community needs.
  • Permission and respect for guests are paramount—never make video mandatory.

• There’s no single right way to podcast—experiment, adapt, and do what’s right for you and your show.
• Audio remains king for Dave, with video as an add-on and written content to support listener engagement.
• Podcasting is about connecting, sharing, and supporting others. The host invites listeners to join the community, reach out for help, or collaborate as co-hosts.
• “Do what you can with what you have, where you are.”

• Dave offers podcasting support, editing services, and collaboration opportunities.
• Find tutorials, schedule virtual coffee chats, and join a podcast creator community.
• The Hatter Podcast Series will remain audio-first and free, with video and resources available when possible.

Keep podcasting, keep sharing, and remember—your voice matters!

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