If the idea of changing positions or even stations makes you hyperventilate, we’ve got PROOF that it can be done…done well, and lead to better things.  Michelle McKormick began her radio career at Grand Rapids rock station WGRD holding a variety of positions there, including music director and morning co-host. Then she moved to JERSEY 101.5 the legendary FM Talker...before returning to Grand Rapids and what is now WMAX. In 2002 she made her way to Detroit to work at WKRK before returning to Grand Rapids for a stint at WOOD-AM, and now stars at WLAV-FM, weekdays on the Tony Gates Show with Michelle McKormick!   Biggest Takeaways You Don’t Want to Miss: (1:12) Michelle discusses the biggest area of change impacting personality radio shows the past year ─ and tips for tackling it.  (2:30)  The  MOST important pointer for JOINING a former competitor’s morning show, and how to make sure everything comes together.  (3:30) Beyond executing a great show, Michelle outlines some of the ‘other’ duties that make her a winning co-host on a leading morning show.  (5:04) Michelle offers some ‘must have’ insights any performance artist should consider BEFORE 'hiring your next job'. (6:31) This top-rated host shares some first-rate tips for ANY longtime ensemble team wanting to sound fresh, relevant and contemporary. complete show notes www.brandwidthondemand.com