As a global platform used by businesses, creatives, and entrepreneurs (and everybody in-between), Canva must create content that not only showcases its capabilities but also connects with diverse international markets, each using the platform for different reasons. Joining us today to discuss Canva's 'Truly Local' strategy is Lachlan Stewart, Social Lead at Canva. He shares insights into the challenges, investments, and successes that have come from the brand's commitment to localised social over the past year – offering valuable lessons from Canva's journey. Get in touch at socialminds@socialchain.com. Plus make sure you register for SocialMinds LIVE in Manchester while you can, as places are limited! Just head to socialchain.com/event.