What if sharing your personal story could transform people’s lives and your business?
Bill Blankschaen
In this week’s episode, host Nicole Jansen sits down with Bill Blankschaen, founder and Chief Story Architect of StoryBuilders. StoryBuilders helps make the world a better place by creating compelling books and learning experiences that turn ideas into greater impact, influence, and income.
As a New York Times bestselling writer, Bill and his team collaborate with influential figures such as John C. Maxwell, Lewis Howes, Michael Hyatt, Stu McLaren, and leaders from various fields, including business, politics, entertainment, and faith.
Join Nicole and Bill as they explore the art of effective storytelling in business, from defining your brand narrative to conquering the fear of niche marketing. Bill’s method emphasizes clarity and authenticity, ensuring messages deeply resonate with audiences. Listen in as they highlight inspiring examples of successful projects, revealing how your story can become a powerful tool for growth and connection.
What We Discuss in this Episode
- The power of sharing personal stories in business
- Storybuilders’ unique perspective on storytelling in marketing
- How to tell stories that resonate with your audience
- The key elements that make an effective story
- How to balance between helping clients and sticking to your core expertise
- The biggest challenges in defining a brand message
- Real-life examples of successful projects
- Why it’s important to avoid fear-driven marketing
- How to identify your unique story
Podcast Highlights
0:00 – Using storytelling to transform business.
6:01 – Inspire action beyond storytelling.
9:29 – Create attention-grabbing book titles.
15:57 – Build high trust, supportive relationships.
21:21 – Identify core and secondary audiences.
24:46 – Become known for something.
28:35 – Clarify brand st