This episode of Three Tune Tuesday delves into the world of Banner Records, a pivotal player in the early 1920s music industry. Through three carefully selected songs from Banner's catalog, the podcast explores how this budget label democratized access to popular music. The journey begins with "In Our Parlor on a Sunday Night" (1923), illustrating the importance of parlor music in American homes. It then moves to the lively dance halls with "Ritzi Mitzi" (1923), showcasing the rise of dance music during the Roaring Twenties. The musical exploration concludes with Irving Berlin's "Lady of the Evening" (1922), demonstrating Banner's strategy of covering works by renowned composers. Throughout the episode, listeners gain insights into Banner Records' innovative business model, its impact on spreading popular music across diverse demographics, and its significant contribution to shaping a shared national musical culture in 1920s America. The podcast also touches on the broader context of the music industry at the time, highlighting how Banner's budget-friendly approach made quality recordings accessible to a wider audience, forever changing the landscape of recorded music.