Today we are joined by April White. A seasoned communication specialist, an official TEDx speaker, a writer with both B2B and B2c experience, and the President and Founder of Trust Relations. April graduated April received her B.A. in Journalism and Mass Communications from Iowa State University and continued studying integrated communications at Columbia University’s master’s program in Strategic Communications in New York City. with the goal of becoming a watchdog of society, as the world changed rapidly realizing that her goals are no longer the same. She shifted and pursued public relations. Coining the term “Trust Relations” in 2019 led to the creation of the strategic communication agency Trust relations. In this episode, we will talk about the importance of PR and how It helped businesses and entrepreneurs. We also talk about the current credibility of media and how it is perceived by society. Let’s dive in! Key Highlights:[00:01 - 08:19] Opening Segment  April's original path going to college was journalism. Helping others get informed by being a watchdog of society. Through time, April realizes that journalism, as it stands, is no longer the idealistic version she believes in. April decided to pursue public relations. [08:13 - 18:53] Public Relations: Why Should Anybody Care? The importance of public relations to any business and Entrepreneur. How to audit your brand and identify unique value propositions. Knowing your reason for being will always drive everything. [18:54 - 33:33] How Public Relations Changed through time The evolution of PR for the last 20 years. The difficulties of a journalist to get access to clients without an affiliate network. Mainstream media begins to produce more substantial content, challenging the PR’s monopoly in content creation. Journalists are increasingly requesting contributed content from PR Firms. How credibility of media is down and how difficult for audiences to trust news sources nowadays. [33:45 - 44:51] Closing SegmentWant to connect with April? You can email her directly at april@trustrelations.agencyStart hiring right now with a $75 sponsored job credit to upgrade your job post at indeed.com/network. Offer valid through March 31st, 2022.There’s a reason why so many creators use Riverside. Check them out and all the other features they have at Riverside.fm and create an account. Get started today. Click the link here and use Coupon Code BYN for $10 off any subscription. Want to start living a happier life today? As a listener, you'll get 10% off your first month by visiting our sponsor BetterHelp at https://betterhelp.com/buildyournetworkDid you love the value that we are putting out in the show? LEAVE A REVIEW and tell us what you think about the episode so we can continue putting out great content just for you! Share this episode and help someone who wants to connect with world-class people. Jump on over to travischappell.com/makemypodcast and let my team make you your very own show!If you want to learn how to build YOUR network, check out my website travischappell.com. You can connect with me on Facebook, Instagram, and Twitter. Be sure to join The Lounge to become part of the community setting up REAL relationships that add value and create investments.Tweetable Quotes: “If you know what your reason for being is that should always be what drives everything, that should be what drives your brand, your values, your next innovation, your next hire. I mean, that should be the guiding principle.”-      April WhiteCheck out FranBridge Consulting for premier non-food franchise opportunities: travischappell.com/franbridgeOur Sponsors:* Check out Kinsta: https://kinsta.com Learn more about your ad choices. Visit megaphone.fm/adchoices