197: Making Sense of Your Website Analytics with Jeff Sauer
Giving meaning to (not provided) data in Google Analytics, removing your own pageviews from your traffic, and making your numbers more accessible with Jeff Sauer.
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Welcome to episode 197 of The Food Blogger Pro Podcast! This week on the podcast, Bjork interviews Jeff Sauer from Jeffalytics about making the most of your analytics data.
Making Sense of Your Website AnalyticsWe’re so excited to welcome Jeff Sauer from Jeffalytics back on the podcast. Jeff was actually on our podcast before, episode 76 to be exact, and he’s here today to continue that awesome conversation.
Jeff is a pro at making analytics data meaningful, which helps him and his clients make smart decisions about their businesses.
You’ll learn about some helpful tools that you can incorporate into your workflow, some important concepts to remember as you’re analyzing your analytics data, and how you can start to fully understand your readership and conversion numbers.
In this episode, Jeff shares:- How he started to work with analytics
- How he helps makes numbers more accessible
- What bot traffic is
- Why you want to remove your own traffic from your analytics
- How you can make sense of (not provided) information in Google Analytics
- How you can use goals in Google Analytics
- How to use Google Data Studio
- The outcomes of his 90 day content marketing challenge
Resources:
- How to Increase Amazon Affiliate Earnings
- Jeffalytics
- MonsterInsights
- Jetpack Stats
- Google Tag Assistant
- How To Identify And Remove Bot Traffic In Google Analytics
- Google Analytics Opt-out Add-on
- Keyword Hero
- Data Driven Marketing Objectives: How To Define, Track, And Achieve Your Marketing Goals
- Google Data Studio
- Databox
- 90 Day Content Marketing Challenge
- Jeff’s resources for Food Blogger Pro Podcast listeners
- Check out Jeff’s courses
- Follow Jeff on YouTube
If you have any comments, questions, or suggestions for interviews, be sure to email them to podcast@foodbloggerpro.com.
We’d like to thank our sponsors, WP Tasty! Check out wptasty.com to learn more about their handcrafted WordPress plugins specifically made for food bloggers.