Founded in 2018 after being inspired by a recent trip to Bali, Emily Hamilton set out to capture the magic of the island with her beauty products. Combining tropical ingredients with advanced science and innovation, it’s no surprise Coco & Eve's now has multi-award-winning hair, tan, and body products. With a commitment to sustainability, the brand sources Balinese ingredients like coconut oil, cocoa, mangoes, papayas, and guava. Following a remarkable 240% sales increase from 2021-2022, Coco & Eve had several new product launches in 2023, expanding into skincare and SPF categories. The products are consistently best sellers – one Coco & Eve Sunny Honey Bali Bronzing Foam is sold every 30 seconds and the Antioxidant Face Tanning Micromist sold out within four weeks of launch, with 25,000 units sold within three weeks.The brand's story of rapid growth and expansion reflects Hamilton's vision and determination since day one.

In this episode, Emily also discusses:

• Building the new generation of digitally native global brands under the Supernova umbrella
• How she bootstrapped the business successfully (she even sold her house to do so!)
• The synergy between all channels and markets for widespread availability and notoriety
• Building a globally successful brand having a presence in 38 countries
• Launching tan in ULTA and the halo effect that it had with 16+ million views on social

We hope you enjoy this episode and gain valuable insights into Emily’s journey and the growth of Coco & Eve. Don't forget to subscribe to the Glam & Grow podcast for more in depth conversations with the most incredible brands, founders, and more.

Be sure to check out Coco & Eve at www.cocoandeve.com and on Instagram at @cocoandeve

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