In the competitive world of medical practice, it can be challenging to differentiate yourself and generate adequate revenue. In this episode, Joe Kenrick, Senior Consultant at Cutting Edge Lasers, joins the show to emphasize the importance of getting off the reservation and looking beyond insurance reimbursement to explore other revenue streams, such as ancillary income and cash pay patients. He encourages physicians to expand their minds and consider opportunities they may not be aware of, especially in the area of pain management, where alternative treatments can differentiate them from their competitors and attract new patients.

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