It takes more than a few episodes to attract a large audience and more than just posting on social media to get the word out about your podcast. If you’ve been podcasting for a short while and aren’t feeling the love or thought you’d be reading more people by now, this episode is for you.
Learn about the three pillars of podcast growth and take the self-audit questionnaire to discover where your biggest gaps are. With that information, you can lean into the specific tactics explained in that category to grow your online presence.
Perhaps it won't surprise you to find that growing a podcast is very similar to growing a business. You need to be findable, to provide a product (content) people WANT from you, and you need to be taking intentional steps to expose your business/show to new people multiple times each month.
Effective Strategies to Enhance Your Podcast's Visibility
- A well-optimized website featuring your show
- Topics your listeners crave with episode titles containing phrases they’d actually search for
- “Networking” in the podcast world by featuring guests and being a guest
- Attending online summits, in-person conferences, and similar events where your ideal client/listener is also in attendance
- Post on social media based on the way your target listener consumes social media
Which of the three areas should you focus on first? Content, Visibility, or Networking?
Take the self-assessment inside this episode to find out OR book a podcast audit with me here and I’ll provide customized tips toward growth just for your brand.
Podcast Audit: https://book.stripe.com/eVa7tkfWq56W7FC6oy
My preferred guest matching networks:
https://podcastguests.com/join/
https://www.joinpodmatch.com/podcastabundance
To ensure your show is REALLY listed everywhere, follow the directions here:
https://podnews.net/article/all-the-podcast-directories
This podcast is edited and managed by the team at PodcastAbundance.com and we’d love to produce your podcast too! To discuss working together, book a Discovery call with me. www.talktovirginia.com
You’ll find equipment & software recommendations, downloadable templates, and podcasting how-to videos at www.PodcastAbundance.com/resources
Watch everything on YouTube @PodcastingForFinancialPros
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To become a guest or find other episodes of Podcasting for Financial Professionals (formerly known as Reaching Abundance), visit www.podcastingforfinancialprofessionals.com