🎧 Welcome back to Truth, Lies & Work, the award-winning psychology podcast from the HubSpot Podcast Network, hosted by Chartered Occupational Psychologist Leanne Elliott and business owner Al Elliott.

This week, we’re joined by Nick Huber, entrepreneur, investor, founder of Sweaty Startup, and author of the brand-new Sweaty Startup book.

Nick built his empire on what most entrepreneurs overlook: boring businesses that print cash. With over 325 employees across multiple companies, Nick is shaking up how we think about leadership, scale, and simplicity.

If you’ve ever wondered how to grow a business without burning out, or if you should stop chasing the shiny stuff and focus on what actually works, this episode is for you.

💡 Key Takeaways from Nick Huber

🚀 Boring Businesses Win Nick explains why storage units, cleaning companies, and pest control are more scalable (and profitable) than flashy tech startups.

📈 Focus on Scale, Not Ego Forget personal branding. Nick reveals how he structures teams, delegates, and makes decisions that actually drive results.

💥 How to Lead Without Losing Your Mind From mental health to mindset, Nick shares how to stay sane while managing multiple companies—and why simplicity beats complexity.

📚 The Sweaty Startup Playbook Nick’s new book distills his best strategies for launching, scaling, and selling service businesses, even if you have zero experience.

🎯 Why Hiring Right Changes Everything Nick dives into why early hires are the make-or-break moment for small businesses—and how to get it right.

🔗 Resources & Links

Nick Huber Online: Website: www.sweatystartup.com Personal site: www.nickhuber.com Book site: www.sweatystartupbook.com Somewhere.com: www.somewhere.com Bolt Storage: www.boltstorage.com Recost Seg: www.recostseg.com Ad Rhino: www.adrhino.com Spidexx: www.spidexx.com Bold SEO: www.boldseo.com Webrun: www.webrun.com Titan Risk: www.titanrisk.com RecruitJet: www.recruitjet.com Huber Method: www.hubermethod.com

Social & Media: X/Twitter: www.x.com/sweatystartup Instagram: www.instagram.com/sweatystartup LinkedIn: www.linkedin.com/in/sweatystartup YouTube: www.youtube.com/sweatystartup TikTok: https://www.tiktok.com/@sweatystartup Threads: www.threads.net/@sweatystartup.com

Podcasts:
The Nick Huber Show: https://podcasts.apple.com/us/podcast/the-nick-huber-show/id1576120606 The Sweaty Startup Podcast: https://podcasts.apple.com/us/podcast/the-sweaty-startup/id1445260221

Book Links: Buy on Amazon (US): https://amzn.to/4bLazjW Buy in the UK: https://bit.ly/422njPW

📢 Enjoyed this episode? Follow, subscribe, and leave a review wherever you get your podcasts. And share this episode with a founder, manager, or curious friend—you’ll look smart for doing it.

🧠 General Support with Mental Health and Well-being
Mind UK: https://www.mind.org.uk/information-support/ Samaritans (UK): Call 116 123 or email jo@samaritans.org

👋 Connect with Al & Leanne
Podcast LinkedIn: https://www.linkedin.com/company/truthlieswork/ Al: https://www.linkedin.com/in/thisisalelliott/ Leanne: https://www.linkedin.com/in/meetleanne/ Email: hello@truthliesandwork.com Book a call: https://savvycal.com/meetleanne/chat